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THE KEY TO SNAPCHAT’S PROFITABILITY: IT’S DIRT CHEAP TO RUN

Snapchat CEO Evan Spiegel. Photo: Jae C. Hong/AP

Latest updates

March 22, 2017: Instagram announces it has more than 1 million advertisers.

March 21, 2017: Pinterest expects to make $500 million in revenue this year.

Feb. 9, 2017: Twitter’s monthly active users grew to 319 million, up from 317 million in the prior quarter.

Feb. 2, 2017: How many users does Snapchat have? Snapchat reportedly has 160 million daily active users in advance of its IPO. The actual number filed with the SEC was 158 million daily users.

Feb. 1, 2017: Facebook’s Q4 2016 numbers show it has 1.86 billion monthly active users and 1.23 billion daily active users. That’s up from 1.84 billion and 1.21 the previous quarter.